SPX COMMTECH

SPX Communication Technologies, a division of SPX Technologies that specializes in radiofrequency transmissions, was comprised of two related companies: Enterprise Control Systems (ECS) and TCI International, whose brand identities were combined into one unit: TCI/ECS. In 2025, with the acquisition of a third related company, Kranze Technology Systems (KTS), SPX needed to revisit its branding strategy to reflect these separate but interconnected business units within its Communications Technologies space.

Former email layout of SPX Communication Technologies, with white text over a navy blue background

Brochure layouts

Previous TCI/ECS brand assets

I assembled design elements that both updated and expanded upon SPX Communication Technologies’ existing identity, working to enlarge the parameters established by the parent company’s graphic standards.

SPX Communications Technologies color palette

Our team introduced a primary and secondary color palette for each company to supplement and contrast the standard blues and grays of SPX.

We re-established the logos for each company, consistent with SPX’s full portfolio of 35 brands.

And we built the assets to support the business operations of all three companies, separately and together, including brochures, PowerPoint templates, email layouts and signatures, social media posts, trade show booths and business cards.

Cover of a brochure for ECS Connect showing a helicopter and antennas

Second page of ECS Connect brochure, showing a wireframe image of a helicopter and the ECS Connect unit

Back page of ECS Connect brochure with a list of technical specifications

Brochure layouts

SPX Communication Technologies trade show booth layout with banner stands for ECS and TCI

SPX Communication Technologies trade show booth layout with a video monitor and a curved backdrop

Trade show booths

Social media graphic advertising ECS, TCI and KTS' attendance at the DSEI UK trade show

Social media graphic for TCI, advertising a new product launch

Social media graphic for KTS that shows a marine using a radio scanner, advertising KTS' appearance at the Modern Day Marine trade show

Social media graphics

Social media animation

A PowerPoint slide layout for TCI that shows images of nine products

PowerPoint templates

Business card layout with generic information

Business card layouts

Microsoft Teams backgrounds

ECS email layout with a collage image of a helicopter and text advertising the ECS Connect system

Email layouts