SCOTT

I started out an an illustrator, having studied the discipline at the Rhode Island School of Design. But it wasn‘t long before I discovered that I had an unrealized love of design and typography. I retrained myself at Pratt Institute. There, I explored my burgeoning interest in book-making and paginated work in general, actually inventing a new method of book-binding in the process. I soon put my skills to work in magazine design, first at The Improper Bostonian and then at Associated Publications (both now departed).

​

In 2005, I joined up with GLC (it stood for General Learning Communications in those days), initially drawn by their portfolio of textbooks and custom publications. But GLC soon changed, and I changed with it, as we both became experts in broader agency work: branding, events, social media, web design and all the other avenues that have come to characterize the new media landscape. I steadily advanced from Art Director to Design Director to Creative Director, finally landing at VP, Creative Strategy, overseeing a talented team of designers, production specialists and audio/video editors.

​

At some point, I was asked to provide the company with a statement of its design philosophy, which is as good a summary as any of my personal design approach: ”We believe that graphic design has two missions: entice users to consume content and lead them to engage with it on a different level when they do. Good design should never overwhelm the message; it should help to reveal it. … All imagery should be active and work to support the textual content. Ideals of quality, color and composition are imagery’s very lowest bars of achievement. Good images will — either through their content or through the context added by the designer — help the user comprehend the textual content in a way that would be unlikely or impossible through consumption of the text alone.”