SCOTT
is an award-winning designer with over 25 years of industry experience. He brings a highly conceptual approach to every project, weaving together graphic and editorial components that support one another and engage audiences on multiple levels.
Here’s what happened…
I started out an an illustrator, having studied the discipline at the Rhode Island School of Design. But it wasn‘t long before I discovered that I had an unrealized love of design and typography. I retrained myself at Pratt Institute. There, I explored my burgeoning interest in book-making and paginated work in general, actually inventing a new method of book-binding in the process. I soon put my skills to work in magazine design, first at The Improper Bostonian and then at Associated Publications (both now departed).
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In 2005, I joined up with GLC (it stood for General Learning Communications in those days), initially drawn by their portfolio of textbooks and custom publications. But GLC soon changed, and I changed with it, as we both became experts in broader agency work: branding, experience, social media, audio/video, web design and all the other channels that have come to characterize the contemporary media landscape.
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I believe that graphic design has two missions: entice users to consume content and lead them to engage with it on a different level when they do. Good design should never overwhelm the message; it should help to reveal it. All imagery should be active and work to support the textual content. Ideals of quality, color and composition are imagery’s very lowest bars of achievement. Good images will — either through their content or through the context added by the designer — help the user comprehend the textual content in a way that would be unlikely or impossible through consumption of the text alone.
