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The 2-Year Redesign Rule: Why Your Magazine Can’t Stay Static
There’s a question I hear from nearly publications director I work with: “How often should we redesign our magazine?”

Scott Oldham
3 days ago3 min read


Department Branding
Brand your departments with the same care with which you brand your magazine.

Scott Oldham
Mar 102 min read


The Don’ts of Hyphenation
If you’re using rag text in your magazine layout, be sure to take the following steps to minimize disruptions to the reader’s progress.

Scott Oldham
Mar 22 min read


Designing for Reading Styles
Magazine publishers must grapple with three distinct reading styles.

Scott Oldham
Feb 232 min read


Pacing Matters
While few readers may consume an entire magazine in one sitting, it’s helpful to build your publication as if they will.

Scott Oldham
Feb 52 min read


Empty Gesture
It’s only a little hyperbolic to suggest that, for every association, there is an equal and opposite association. That their members share the same political values seems unlikely, at best.

Scott Oldham
Jul 30, 20244 min read


Veto Power
How could a crowd-sourced cover produce anything but the world’s ugliest camel?

Scott Oldham
Jul 13, 20243 min read


Stop Me If You've Heard This One…
When does a proverb pass into the domain of cliché?

Scott Oldham
Jul 13, 20243 min read


The Incredible Shrinking Idea
Creating a parody of Honey, I Shrunk the Kids for the cover of Signature

Scott Oldham
Jul 11, 20243 min read


Having Your Hed Examined
The hed/dek custom has a specific purpose, even if fewer and fewer people experience the format in its original source.

Scott Oldham
Jul 11, 20244 min read


Surprise Party
What makes a magazine cover good? More precisely, what makes a magazine cover work?

Scott Oldham
Jul 11, 20245 min read


Pictures at an X-hibition
Creating parodies of famous paintings to celebrate the Excel Awards

Scott Oldham
Jul 11, 20243 min read


The Days the Earth Stood Still
Our industry is nothing if not a history of technological changes that wrought havoc with the status quo.

Scott Oldham
Jul 11, 20243 min read


The White Elephant in the Room
How do you show diversity?

Scott Oldham
Jul 11, 20244 min read


Are Designers Stupid?
Without demonstrating a clear and articulate voice, designers might just as well be stupid.

Scott Oldham
Jul 11, 20243 min read


Language Barrier
How do designers navigate the creative differences that invariably arise between themselves and editors or clients?

Scott Oldham
Jul 11, 20243 min read


Designing Without Designers
So one-size-fits-all has arrived for design. It shouldn’t have been hard to see this coming.

Scott Oldham
Jul 11, 20243 min read


Remake/Remodel: the Hidden Art of the Magazine Redesign [Part 2]
I want to look at the redesign of a totally different kind of animal: Bats (the member publication of Bat Conservation International).

Scott Oldham
Jul 11, 20242 min read


Remake/Remodel: the Hidden Art of the Magazine Redesign [Part 1]
A magazine that fails to evolve will almost always fail to challenge its readers, too.

Scott Oldham
Jul 11, 20243 min read
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