top of page

INOVA

This was the official publication of the Inova hospital system in Northern Virginia, intended to enhance the system's reputation among consumers, donors, policy makers and other thought leaders in healthcare. Over a 12-year relationship, I steered the program through four redesigns and the launch of an online content hub.

Two heart surgeons are inset against a cutaway of the heart with a stent being impanted.
A woman in a white suit holds an inflatable globe over her head.
A man in a blue shirt holds up his wrist with a fitness tracker.
A silhouette of the head in profile is cut away to reveal a collage of a brain, a DNA molecule, an EEG reading and a surgeon.
A woman in a white suit holds up a green medical cross.
A surgery suite is cut in half by red and green overlays.
Two circles composed of silhouettes of human figures contrast to show patient-to-physician ratios.
A silhouette of a head is cut away to show the brain being operated on via laser with insets of three doctors in the foreground.

Produced for a client of GLC

bottom of page